Content
The Problem
For any organization, communication is where the rubber
hits the road. Regardless of how good you are as a company, if
you cannot get your messages across to customers, they won’t
evaluate or buy your products.
Sound Familiar?
Technology companies have further challenges. Extracting
the right information from the people at the sharp end of the
technology can hold back the communications process. The gap
between what the development engineer understands and what the
customer needs to know can be difficult to bridge.
Communicating complexity with simple words, without patronizing
those in the know or confusing the uninitiated, is sometimes
best done by starting with an outside view.
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