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Frequently Asked Questions

What is Internet Marketing?

Internet Marketing is a process by which a company attracts potential customers to its website by using a variety of strategies including search engine optimization and linkage research and acquisition. A common misconception about Internet marketing is that it involves only using banner ads or that it consists of just having a website. What many don't realize is that there are many facets to Internet Marketing, and that it is the most cost-effective way a company can reach its marketing goals and objectives. Internet marketing can, with the proper guidance, the right tools and technology and the most effective website, increase brand awareness, improve efficiency, increase revenues and credibility and drive qualified leads.

I have had my website for quite some time now, and it just doesn't seem to generate enough traffic and revenues for me. What can I do?

If you want to get noticed on the web, you need to do more than just have a website. You need to implement marketing programs such as Search Engine Marketing, Linkage Research, E-mail Marketing and Web Database Marketing that will generate qualified traffic. The strategists at GHI Marketing Services can evaluate your current website and create a customized Internet marketing program that will drive traffic and revenue for you.

I have implemented Internet Marketing programs in the past, but they just were not very effective. What went wrong?

What may have happened is the Internet marketing programs were not targeted to the right markets. Or, it may be that the keywords optimized for your search engine marketing were not keywords that your target markets search for. Perhaps the e-mail marketing campaign was sent to the wrong markets. There can be any number of reasons, but the bottom line is that to implement an effective Internet marketing campaign, you must develop a targeted Internet marketing strategy.

I oversee all Marketing for a medium sized hotel. Is it necessary to hire a separate company to oversee my Internet Marketing program?

You might be interested in a marketing partner such as GHI Marketing Services, a company that specializes in the hospitality industry and that has developed a range of products ideally suited to the online marketing needs of hotels and resorts, and other hospitality-related companies. GHI Marketing Services can guide you through the process of Internet marketing and lay the foundation so that you have a clear understanding of how you can take advantage of online marketing strategies that will increase awareness, drive qualified leads and increase revenue.

Is is necessary to have an online as well as a traditional offline Marketing program?

Yes, it is necessary. As experts in hospitality Internet marketing, GHI Marketing Services provides clients with highly customized strategy consulting services designed around each company's business model. From analyzing a website to creating a comprehensive e-business plan for your company, GHI Marketing Services will guide you in developing an Internet marketing program that will enhance and complement your existing offline marketing strategies.

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